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Korean Culture

White Day: Meaning, Origin, Significance, History, and Celebrations

by BMPLUS 2024. 3. 13.

White Day is celebrated annually on March 14 and is widely celebrated in some Asian countries, mainly in Japan, Korea, Taiwan, and China. It is known as the day when men give candy and other gifts to women in return for the custom of women giving chocolate to men on Valentine's Day. Here is an introduction to the meaning, origin, significance, history, and events of White Day.

 

Candy

 

Meaning and Origin of White Day

White Day is a day to express love and gratitude, and is particularly associated with the custom of men giving gifts to women in return for gifts received on Valentine's Day. The name "White" is derived from the color that symbolizes purity and the purity of love, and most gifts given on this day are also often white in color.

 

Origin of White Day

White Day is said to have started in Japan in 1978. It began to spread when a Japanese candy company proposed the event as a marketing strategy for men to give candy to women following Valentine's Day. Later, other Asian countries also embraced the custom.

 

History of White Day

Since its beginnings, White Day has become a commercial festival and a culture of exchanging various gifts, especially candy, jewelry, underwear, and dolls. Over time, the day came to be seen as an important opportunity to express gratitude to loved ones, rather than simply giving candy.

 

White Day Events

A variety of events and activities take place on White Day. Many couples commemorate the day by going on dates and exchanging special gifts for each other. Stores and department stores also celebrate White Day with a variety of promotions and discount events to encourage consumers to make purchases.