Hello! Today I would like to talk about how advertising can influence the popularity of a product and how the person at the center of it can affect it. In particular, I will use as examples the Hyundai Electronics Gulliver cell phone ad featuring Robert Hurley and the Samsung Anycall DMB phone ad featuring Lee Hyo-ri and Lee Jun-ki as models.
Robert Harley Meets Gulliver Cell Phones
Robert Harley was an American working in Korea who received much love for his unique appearance, humorous personality, and fluent Korean language skills. Hyundai Electric utilized this image of Harley in its Gulliver Cell Phone ads. Harley's friendly and fun image made the Gulliver cell phone even more appealing and left a positive impression on consumers.
The Gulliver cell phone itself also boasted innovative features and sophisticated design for its time, especially its small and lightweight design, various messaging services and ringtones, and intuitive user interface, all of which provided users with a new experience.
Lee Hyo-ri & Lee Jun-ki with Samsung Anycall DMB cell phone
In 2006, Lee Hyo Ri and Lee Jun Ki appeared in an advertisement for the Samsung Anycall DMB cell phone. Lee Hyo Ri is a singer and style icon, and her sophisticated, urban image matched well with the innovative brand image of Samsung Anycall DMB cell phones. Lee Jun Ki has also emerged as an icon of the new generation, attracting attention for his acting skills and unique visuals through dramas and movies. Their image was a perfect fit for the Anycall DMB cell phone, which targets the younger generation.
Samsung Anycall DMB cell phones brought the innovation of watching TV broadcasts anytime, anywhere with DMB functionality. Upgraded high-definition displays, high-quality audio, and camera capabilities further enriched the multimedia experience.
Advertising's Impact on the Market
This advertising strategy significantly increased the product's brand awareness, especially with popular models such as Robert Hurley, Lee Hyo-ri, and Lee Jun-ki, which caught the public's attention and led to increased sales. These advertisements did not merely inform consumers about the product, but also played an important role in building the brand image and influencing consumers' lifestyles.
In conclusion, the ads featuring Robert Hurley, Lee Hyo-ri, and Lee Jun-ki went beyond just the product to tell a brand story and leave a deep impression on consumers. It is a good example of how much power advertising can have and how important it is to choose the right model.
When you see an ad like this, you should not only look at the product, but also pay attention to the story behind it and the message the brand wants to convey. You will have a richer experience if you do!
