In May 2024, the Korea Corporate Reputation Research Institute released the brand reputation rankings for drama actors, with Kim Soo-hyun, Byeon Woo-seok, and Park Sung-hoon securing the top three spots. This analysis measures consumer engagement and reactions based on brand big data collected over the past month.
Increase in Big Data and Evaluation Metrics
The big data from April 6 to May 6 totaled 67,895,282, a 65.45% increase compared to the previous month. The evaluation was divided into categories such as participation index, media index, communication index, and community index. Each index comprehensively reflects consumer participation and communication, media attention, and community activity.
Analysis of Top Actors
- Kim Soo-hyun ranked first overall with a participation index of 2,827,925 and a media index of 2,583,652. His high engagement and active presence in the media drove positive evaluations.
- Byeon Woo-seok came in second with a participation index of 2,592,789 and a media index of 2,069,624. His drama activities and excellent communication skills contributed to his high score. Park Sung-hoon was third with a participation index of 1,481,208 and a media index of 1,372,071.
- Park Sung-hoon's consistent media exposure and interaction with fans received high praise.
These results serve as an important indicator of the market influence and activity level of drama actors' fan bases. The brand value of actors is significantly influenced by their performances in dramas as well as their activities across various media channels and social media. This provides crucial data for advertisers and producers in making casting decisions.
