K-Beauty Meets K-Pop: New Brand Models for UNOVE and SKINYOU

UNOVE's New Ambassadors: SEVENTEEN's Mingyu and Actress Noh Yoon-seo

 

UNOVE's New Ambassadors: SEVENTEEN's Mingyu and Actress Noh Yoon-seo

UNOVE, a hair care brand by WYAT, has selected SEVENTEEN's Mingyu and actress Noh Yoon-seo as global brand models. Their confident and elegant personas embody UNOVE's "Bold Elegance" message. The "Unleash Your Bold Elegance, UNOVE" campaign features striking visuals with deep navy and rose beige themes. UNOVE plans to expand its reach in Korea, Japan, and China.

SKINYOU's New Face: (G)I-DLE's Minnie

SKINYOU, under Amorepacific, has appointed (G)I-DLE's Minnie as their ambassador. The campaign highlights her unique visuals across social media and outdoor ads in key Seoul areas. SKINYOU also plans fan events and promotions both online and in Olive Young stores.

 

These collaborations showcase the beauty industry's strategy to leverage K-Pop's global influence for wider engagement.