Analysis of Legendary Singers' Brand Reputation Rankings for May 2024

Nahoon Ah

 

In May 2024, the Korea Corporate Reputation Research Institute released the brand reputation rankings for legendary singers, analyzing a total of 19,624,967 big data entries, which marked a 5.40% increase compared to the previous month. This analysis measured various indicators such as participation index, media index, communication index, and community index for each singer.

 

Key Results

1. Nahoon Ah: Nahoon Ah secured the top spot with a participation index of 248,381 and a media index of 357,437. His high scores in communication and community indices also contributed to his consistent top ranking.
2. Baek Ji Young: Baek Ji Young showed strong media influence with a media index of 309,623, and scored highly in both participation and communication indices.
3. Shin Seung Woo: Shin Seung Woo stood out particularly in media engagements with a media index of 286,895 and a participation index of 191,355.

 

Insights from the Analysis

The legendary singers' brand reputation index is a comprehensive measure that evaluates the relationship with consumers, positive and negative evaluations, media attention, and communication volume. This index reflects the significant impact of consumers' online habits on the consumption of singer brands.

 

The results from this brand reputation analysis provide crucial insights into how each singer maintains their position and popularity in the market. Singers like Nahoon Ah, Baek Ji Young, and Shin Seung Woo, who topped the rankings, possess outstanding brand values. These values are expected to be further strengthened through their ongoing communication with the public and media activities.