May 2024 Boy Group Brand Reputation Analysis

Seventeen

 

In May 2024, the Korean Corporate Reputation Research Institute conducted an analysis of boy group brand reputations, with Seventeen securing the top spot. They were followed by Tours in second place and NCT in third. This analysis was based on a total of 51,491,036 data points collected from April 11 to May 11, focusing on participation index, media index, communication index, and community index to rank the groups.

 

Importance of Brand Reputation

The brand reputation index is a critical indicator that analyzes the correlation between consumers' online habits and brand consumption to measure the market value of boy groups. This index considers positive or negative evaluations, media attention, and the level and quality of consumer engagement and communication. Brand reputation reflects the participation of fans and the popularity of the group, providing insights into each group's market positioning.

 

Analysis of the Top 30 Groups

The ranking included famous groups such as EXO, BTS, and The Boyz among the top 30. Each group has been highly rated for their unique fan activities and impressive musical achievements.

 

Conclusion

The boy group brand reputation rankings serve as an important metric for understanding the current standing and market influence of these groups. The involvement of fans and consumers plays a crucial role in enhancing brand value. Such analyses are invaluable for determining the strategic positioning of each group within the entertainment industry.