Based on big data analysis by the Korea Corporate Reputation Research Institute, the individual brand reputation rankings for boy group members in May 2024 are as follows:
- ASTRO's Cha Eun-woo
- RIIZE's Wonbin
- NCT's Doyoung
The Korea Corporate Reputation Research Institute analyzed 65,478,517 pieces of brand big data for 730 boy group members from April 18, 2024, to May 18, 2024. This data was used to create a brand reputation index based on consumer behavior, including participation index, media index, communication index, and community index. Compared to the 60,474,680 pieces of boy group brand big data in April, there was an 8.27% increase.
The brand reputation index shows how consumers' online habits significantly influence brand consumption. This analysis measures positive and negative evaluations, media interest, and the level of consumer interest and communication. It also includes brand value evaluation and qualitative evaluation by brand reputation monitors, with recommendation indicators weighted in the analysis.
Top 30 Boy Group Individual Brand Reputation Rankings for May 2024:
1. Cha Eun-woo (ASTRO)
- Participation Index: 750,381
- Media Index: 654,976
2. Wonbin (RIIZE)
- Participation Index: 555,802
- Media Index: 497,140
3. Doyoung (NCT)
- Participation Index: 400,447
- Media Index: 379,573
4. Kim Jae-hwan (Wanna One)
- Participation Index: 489,315
- Media Index: 435,259
5. Jimin (BTS)
6. Baekhyun (EXO)
7. Kang Daniel (Wanna One)
8. Seongchan (RIIZE)
9. Jungkook (BTS)
10. V (BTS)
11. RM (BTS)
12. Sohee (RIIZE)
13. Jin (BTS)
14. Song Min-ho (WINNER)
15. Suga (BTS)
16. J-Hope (BTS)
17. Heechul (Super Junior)
18. Hwang Min-hyun (Wanna One)
19. Kyuhyun (Super Junior)
20. Yoon Doo-joon (Highlight)
21. Mingyu (SEVENTEEN)
22. Jeonghan (SEVENTEEN)
23. Sunwoo (THE BOYZ)
24. Yunho (TVXQ)
25. Hoshi (SEVENTEEN)
26. Jun (SEVENTEEN)
27. Wonwoo (SEVENTEEN)
28. Lee Chang-sub (BTOB)
29. Shinwoo (TO1)
30. Shotaro (RIIZE)
These rankings illustrate the strong influence of individual members of boy groups on brand reputation through active media presence, communication, and community engagement.
