Based on big data analysis by the Korea Corporate Reputation Research
Institute, the individual brand reputation rankings for girl group members in May 2024 are as follows:
- IVE's Jang Won-young
- IVE's Ahn Yu-jin
- ILLIT Won-hee
The Korea Corporate Reputation Research Institute analyzed 121,616,805 pieces of brand big data for 675 girl group members from April 19, 2024, to May 19, 2024. This data was used to create a brand reputation index based on consumer behavior, including participation index, media index, communication index, and community index. Compared to the 98,446,988 pieces of girl group brand big data in April, there was a 23.54% increase.
The brand reputation index shows how consumers' online habits significantly influence brand consumption. This analysis measures positive and negative evaluations, media interest, and the level of consumer interest and communication. It also includes brand value evaluation and qualitative evaluation by brand reputation monitors.
Top 30 Girl Group Individual Brand Reputation Rankings for May 2024:
- Jang Won-young (IVE)
- Ahn Yu-jin (IVE)
- Won-hee ( ILLIT )
- Minju ( ILLIT )
- Jennie (BLACKPINK)
- Taeyeon (Girls' Generation)
- Yoona ( ILLIT )
- Yoon Bomi (Apink)
- Mocha ( ILLIT )
- Karina (aespa)
- Iroha ( ILLIT )
- Lisa (BLACKPINK)
- Jisoo (BLACKPINK)
- Rei (IVE)
- Winter (aespa)
- Soyeon ((G)I-DLE)
- Joy (Red Velvet)
- Danielle (NewJeans)
- Minji (NewJeans)
- Leeseo (IVE)
- Hyein (NewJeans)
- Jihyo (TWICE)
- Nayeon (TWICE)
- Seulgi (Red Velvet)
- Hani (NewJeans)
- Mina (TWICE)
- Kazuha (LE SSERAFIM)
These rankings illustrate the strong influence of individual members of girl groups on brand reputation through active media presence, communication, and community engagement.
