The May 2024 Idol Individual Brand Reputation analysis results have been announced.
Top 3 Rankings
- Jang Won-young (IVE)
- Cha Eun-woo (ASTRO)
- An Yu-jin (IVE)
The Korea Corporate Reputation Research Institute analyzed 73,949,817 pieces of big data from April 23, 2024, to May 23, 2024, covering 1,730 idol individuals. The analysis measured participation, media, communication, and community indices to derive the brand reputation index. This is a 6.44% increase compared to April's 69,478,209 pieces of data.
The Brand Reputation Index reflects the significant impact of consumers' online activities on brand consumption. The analysis of idol individual brand reputations evaluates positive and negative assessments, media interest, consumer engagement, and communication volume. It also includes monitoring by brand reputation editors and risk assessments.
This analysis reflects the current popularity of idol individuals and helps understand consumer interests.
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