The May 2024 Sports Star Brand Reputation analysis results have been announced.
Top 3 Rankings
- Son Heung-min
- Kim Yuna
- Ryu Hyun-jin
The Korea Corporate Reputation Research Institute analyzed 44,285,749 pieces of big data from April 21, 2024, to May 21, 2024, measuring participation, media, communication, and community indices. This represents a 17.93% decrease compared to April's data.
The Brand Reputation Index is created by analyzing the correlation between consumers' online activities and brand consumption.
This analysis reflects the current popularity of sports star brands and helps understand consumer interests.
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