Riding the Wave of Hallyu
Leveraging the global cultural phenomenon of Hallyu, South Korea introduces seven innovative travel packages targeted at Hallyu enthusiasts from Southeast Asia and the Middle East. These packages promise unique experiences such as visits to K-drama filming sites, K-pop dance lessons, and sampling snacks favored by stars.
7 K-Content Themed Travel Packages
- BTS Theme Tour: Visits to BTS filming locations in Pyeongchang and Gangneung, followed by tourism in Busan.
- K-Pop Dance Experience: K-pop dance classes with groups from Street Woman Fighter in Hongdae.
- 'Desert Island Diva' Drama Tour: Exploring drama shooting locations in Sangju and shopping for local specialties.
- 'Crash Landing on You' Filming Sites Visit: Touring the Hantan River Sky Bridge in Cheorwon and historical sites in Incheon.
- K-Dance Experience: K-pop dance lessons with aspiring idols and visits to major tourist attractions in Seoul.
- 'Marry Me, My Husband' Drama Tour: Tours of major drama filming sites in Gyeonggi-do and tourism in Busan.
- A Day with Samyang in Pyeongchang: Trekking in unreleased ranch areas and regional tourism.
Strategic Promotion and Cultural Immersion
Supported by the Ministry of Culture, Sports and Tourism, these tours enhance visitor experiences and also alleviate the high costs associated with the use of K-content intellectual property (IP). They are synchronized with K-Tourism roadshows in major cities like Hanoi and Dubai to ensure maximum exposure.
Engaging More Than Just Tourists
This initiative is not limited to fans but also boosts local economies and promotes deeper cultural connections. It represents a strategic push to shape South Korea as a major cultural hub in Asia.
Join the Journey
We invite you to explore South Korea through these exclusive K-content lenses. Whether you're a long-time Hallyu fan or new to Korean culture, these tours offer a new and enchanting way to experience the country's vibrant culture and beautiful scenery. Are you ready to walk in the footsteps of your favorite stars? Plan your cultural expedition today!
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