The Korea Corporate Reputation Research Institute has released the April 2024 brand reputation rankings for boy groups. Seventeen topped the list, followed by NCT and The Boyz. This assessment was based on the analysis of 44,510,411 big data entries collected from March 13 to April 13, 2024, showing an 8.13% decrease from the previous month.
The rankings, derived from consumer engagement metrics like participation, media exposure, communication, and community indices, reflect the online behaviors and preferences of fans. Seventeen's lead is attributed to their active engagements and high fan interaction, with NCT and The Boyz also showing strong performances.
These rankings not only indicate the market influence of these groups within the K-pop industry but also offer fans insight into the popularity and activity levels of their favorite groups.
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