In April 2024, Ailight secured the top position in the idol group brand reputation rankings. According to the analysis by the Korea Corporate Reputation Research Institute, Seventeen ranked second, and Tours third. This data is based on 65,367,855 pieces of big data, which is an 8.75% decrease from the previous month.
Brand reputation is evaluated comprehensively through the analysis of consumers' online activities, including positive and negative assessments of idol groups, media attention, and communication volume. This process calculates each group's consumer participation index, media index, communication index, and community index, which together determine the brand reputation score.
These results reflect the latest trends and consumer responses in the idol market and provide important insights across the industry. Continuous monitoring helps to understand the market influence of idol groups and predicts trends in the entertainment industry, playing a crucial role.
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