April 2024 Analysis Report on the Brand Reputation of Entertainment Broadcasters

Yoo Jae-suk

 

In April 2024, the Korea Corporate Reputation Research Institute announced the results of an analysis of brand big data for entertainment broadcasters over the past month. A total of 43,172,570 data entries were used in this analysis, covering the top 50 broadcasters, including well-known figures like Yoo Jae-suk, Nam Hee-seok, and Jang Do-yeon.

 

Top Ranking Summary

• Yoo Jae-suk: Maintained the top position with high participation and media indexes due to his active presence in various programs.
• Nam Hee-seok: Recent controversies boosted his communication and community indexes, propelling him to second place.
• Jang Do-yeon: Continued to hold a top spot with her unique comedic style and active broadcasting engagements.

 

Data Fluctuations

This month's big data saw a slight decrease of 0.10% compared to last month. This reflects changes in broadcasters' activities and shifts in audience reactions.

 

Composition of Reputation Index

The brand reputation index is evaluated in terms of participation value, communication value, media value, and social value. These metrics measure the level of public engagement, media exposure, and activity on social networks for each broadcaster.

 

Conclusion The analysis of the brand reputation of entertainment broadcasters is crucial for understanding how they communicate with the public and build their image and value. In today's media-driven era, effective brand management of these personalities is becoming increasingly important. This analysis provides insights into the image management and improvement directions for broadcasters.