April 2024 Movie Actor Brand Reputation: Son Seok-gu Takes the Lead

Son Seok-gu

 

In April 2024, according to the latest big data analysis by the Korea Corporate Reputation Research Institute, Son Seok-gu ranked first in movie actor brand reputation. He was followed by Ma Dong-seok and Choi Min-sik in second and third places, respectively. The analysis was based on 133,818,145 pieces of big data collected over the past month, comprehensively considering values such as participation, communication, media, community, and social.

 

Key Insights

• 1. Son Seok-gu: At the center of consumer interest with high participation and media scores.
• 2. Ma Dong-seok: Increased communication value due to international activities and advertising appearances.
• 3. Choi Min-sik: Maintains stable community value and positive assessments.

 

Market Influence

The brand reputation of movie actors is directly linked to their market value and has established itself as an important indicator in the entertainment industry. Continuously observing the impact of actors’ activities on their reputation is crucial for understanding industry trends.

 

The brand reputation analysis for April 2024 demonstrates the ongoing growth of South Korean movie actors' influence both globally and domestically. The notable performances of Son Seok-gu, Ma Dong-seok, and Choi Min-sik are expected to continue attracting significant attention moving forward.