The group IVE (consisting of An Yu Jin, Gaeul, Rei, Jang Won Young, Liz, and Leeseo) is poised to make a glamorous comeback with their new mini album 'IVE SWITCH' on April 29th. This comeback is filled with various elements that heighten expectations for IVE's unique musical style and exceptional visual presentation.
The recently released "coming soon" video features a white book and jewels in six colors that come together to form a key. When the key opens the book, a splendid castle appears and quickly transitions to a radiant silver color, showcasing the video's impressive three-dimensional visual effects. This highlights IVE's ongoing commitment to creative and unique concepts.
Since their debut, IVE has quickly built a strong fandom and has swept numerous awards from rookie of the year to grand prizes at various award ceremonies, continuing to achieve remarkable success in the pop music scene. Notably, their last full album 'I've IVE' recorded an initial sales figure of 1.1 million copies, and the subsequent mini album 'I'VE MINE' reached a new career high just four days after its release by surpassing 1.6 million copies, consistently proving their popularity.
This comeback is an excellent opportunity to see how IVE has evolved their musical experimentation and growth from their previous works. With fans' focus on the teasing content to be released through IVE's official SNS channels, the anticipation for their new music and performances is increasingly heightened. There's much excitement about what new narratives and emotions IVE will bring to their fans with this comeback.
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