As of April 2024, according to the Korean Corporate Reputation Research Institute's analysis of boy group brand reputations, SEVENTEEN has secured the top position. This reputation index was calculated based on the analysis of 44,510,411 pieces of brand big data, incorporating various indicators such as participation index, media index, communication index, and community index.
Summary of Analysis Results:
- 1st Place, SEVENTEEN: Brand reputation index of 4,139,221, an increase of 2.22% from the previous month
- 2nd Place, NCT: Brand reputation index of 4,034,320, a significant rise of 43.69% from the previous month
- 3rd Place, The Boyz: Brand reputation index of 2,689,841, a decrease of 5.02% from the previous month
SEVENTEEN particularly scored high in media and community indices, with notable activities including:
- Activity Highlights: 'Performing', 'Releasing', 'Fan Chants'
- Key Keywords: 'Carat', 'Encore Tour', 'Concert'
- Positive Rate: 89.02%
The Importance of Brand Reputation:
Brand reputation is directly linked to a group's market value and can lead to increased advertising contracts, concert ticket sales, and merchandise sales. Additionally, a high brand reputation contributes to increased media appearances and global recognition.
Implications:
The continuous diversification of activities and expansion of global fandoms are making these groups' brand reputations vital marketing assets. Groups like SEVENTEEN maintain their top positions through high fan engagement and consistent activities.
This analysis provides insights into the positions of various K-Pop groups within the industry and how they maintain and strengthen relationships with their fans. SEVENTEEN's success can be attributed to their diverse activities and high fan engagement, offering important lessons to other groups.
