The April 2024 Actor Brand Reputation Rankings have been released by the Korea Corporate Reputation Research Institute, with Kim Soo-hyun taking the top spot, followed by Cha Eun-woo and Ma Dong-seok.
Analysis and Metrics
The rankings are based on an analysis of 191,040,058 data points from March 29 to April 29, covering 100 actors appearing in dramas, films, and OTT platforms. This analysis reflects:
- Participation: Actors' involvement in brand activities.
- Media: Coverage in traditional and online media.
- Communication: Interactions with consumers and fans.
- Community: Dissemination of topics across communities.
The data shows an 8.25% decrease compared to March, indicating shifts in media coverage and consumer engagement.
Top 30 Rankings
The April 2024 top 30 actor brand reputation rankings are:
- Kim Soo-hyun
- Cha Eun-woo
- Ma Dong-seok
- Byun Woo-seok
- Kim Ji-won
- Lee Ju-bin
- Park Ji-hwan
- Jeon So-nee
- Park Sung-hoon
- Kim Hye-yoon
- Lee Je-hoon
- Go Youn-jung
- Lee Do-hyun
- Lee Jun
- Song Joong-ki
- Son Seok-koo
- Lee Jung-hyun
- Kwak Dong-yeon
- Kim Nam-joo
- Kim Go-eun
- Song Geon-hee
- Gong Myung
- Kim Mu-yeol
- Lee Byung-hun
- Lee Bo-young
- Lee Dong-hwi
- Joo Ji-hoon
- Kim Hye-soo
- Lee Moo-saeng
- Gong Yoo
Conclusion
The rankings reflect the dynamic nature of the entertainment industry, highlighting actors' influence across various media platforms. They offer valuable insights into brand perception, media coverage, and consumer engagement, revealing shifts in the entertainment industry.
