The Star Brand Reputation Rankings for April 2024 have been announced, with insights into the brand standings derived from big data analytics. The top three spots have been awarded to Lim Young-woong, I-Lit, and Kim Soo-hyun, respectively. The Korean Enterprise Reputation Research Institute conducted a comprehensive analysis of 246,858,165 data points related to star brands between March 30 and April 30, 2024, revealing a 6.77% increase in brand-related data compared to March.
The brand reputation index reflects the influence of online consumer habits on brand consumption. The data captures various metrics such as engagement, media presence, communication, and community indices. The analysis spans across various categories, including entertainers, singers, actors, sports stars, and K-pop groups.
The detailed rankings show:
- Lim Young-woong: Engagement 1,662,699, Media 1,733,669, Communication indices
- ILLIT: Engagement 2,579,710, Media 1,302,457, Communication indices
- Kim Soo-hyun: Engagement 1,761,341, Media 1,981,679, Communication indices
- Bibi: Engagement 993,454, Media 536,266, Communication indices
The rankings provide insights into how celebrities and their brands interact with consumers, highlighting both the media's and the public's influence on brand perception.
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