In April 2024, the Korea Corporate Reputation Research Institute's announcement of the ad model brand reputation analysis has become a topic of discussion. Lim Young-woong, Son Heung-min, and Son Suk-ku have caught the eye by securing the 1st, 2nd, and 3rd places, respectively. This analysis delves deeply into consumers' online habits and their impact on brand consumption, measuring the brand reputation index based on participation index, media index, communication index, and community index for ad models.
What Are the Reasons Behind Their Top Rankings?
Lim Young-woong: The Reason Behind the 1st Place
Lim Young-woong scored high in participation index, media index, communication index, and community index, leading to a brand reputation index of 2,691,274 and clinching the 1st place. Keywords such as "Hana Bank," "Samdasoo," and "YouTube" were prominently featured, and a positive ratio of 92.98% was analyzed. This shows that Lim Young-woong has built a brand image that is trusted, empathized with, and loved.
Son Heung-min: The Confluence of Sports and Brand
The Son Heung-min brand showed balanced performance in participation index, media index, as well as communication and community indexes, achieving a brand reputation index of 2,491,298 and taking the 2nd place. Son Heung-min's consistent sports achievements and popular image have significantly contributed to the rise in brand value.
Son Suk-ku: The Icon of Rise
Son Suk-ku, with a brand reputation index of 1,264,899, took the 3rd place, showing a remarkable growth of 106.54% compared to March. This indicates that Son Suk-ku's diverse activities and positive media exposure have led to increased communication and interest from consumers.
The Meaning Behind the Analysis
This analysis offers important insights into how ad models can build positive relationships with consumers and enhance brand value through changes in brand reputation. Especially, as the interaction between brands and consumers strengthens, the impact of a brand's social communication and community activities on brand reputation is becoming increasingly significant.
The individuals who ranked at the top of the ad model brand reputation did not get there merely through popularity. They have shown outstanding performance in their fields and built a positive brand image through close communication with consumers. This analysis result serves as a reminder not only for brands selecting ad models but also of how important the relationship with consumers is in brand management. The ad model brand reputation analysis plays a vital role in understanding the dynamic relationship between brands and consumers, which can be used as an important indicator in establishing brand strategies. The analysis results for April 2024 are a great example of how powerful the communication between brands and consumers can be.
